A successful fleet operation needs total support from management at all levels. However many fleet managers struggle to showcase the value of their department to key decision makers within their company.
You can easily craft a successful brand message for your organization’s fleet operation with the steps below. .
In a few notable words, showcase the value the fleet department brings to the company on an everyday basis. By and large, the fleet department wants to be perceived as the problem solvers sought after by customers.
The fleet manager's role to the company's finances is advanced by an image that lets you to establish the work you do best, brings about quality responses, produces appreciation and creates supporters within the organization.
Identify the Market
In regards to those involved with directing fleet decisions, upstream customers include company stakeholders, which consists of management, the finance department, procurement operations, human resources and other departments that are impacted by fleet operations. Conversely, downstream customers are comprised of fleet drivers, field administrators, maintenance staff, mechanics, the original equipment manufacturers and service providers.
Understand the Market
The ultimate goal is to persuade someone, have them believe in your department, and become an agent of change on your behalf. It’s not enough to simply identify who these people are: You will also need to know what they think. Find a way to get inside the heads of these key decision makers to deliver an effective marketing message that makes them understand your importance.
Strengthening the Brand
In many organizations, everyone within the company has a different idea of how to best utilize your department. This is why it’s important to strengthen your brand through a concise, effecting value message that will resonate at the highest level.
Tie-in Corporate Goals
Define the fleet’s role and goal. Keep this consistent with the customers’ interests and expectancies and continue to transmit and emphasize that message.